Jewellery brand Zed has launched new additions to its Zedd Diamond Collection

British fine jewellery brand Zedd has introduced new lines in its popular Zedd Diamond Collection.

Created by Birmingham Jewellery Quarter-based manufacturer Wedds & Co. in 2021, Zedd is recognised for its contemporary combinations of black zirconium and precious metals, including silver, 9ct and 18ct gold, and platinum. To date, it has secured more than 300 stockists for its UK-hallmarked collections, including the flagship Zedd Pure and Zedd Duo lines, both of which have excelled in the alternative wedding ring market.

Zedd is going to reveal its broad range of collections, including titanium fine jewellery, at the Company of Master Jewellers’ Autumn Trade Event from September 8-9, followed by the Houlden Group’s autumn buying event from September 9-11.

Zedd Sales Director Carol Sinfield adds: “The month of September is shaping up to be an incredibly busy period, but one full of opportunities for Zedd. Retailers have responded positively to our black zirconium and precious metal collections, which are all crafted in Birmingham and hallmarked in the UK. This is what sets us apart and ensures we can offer a high-quality product to our retail partners.”

To find out more, visit www.instagram.com/zeddjewellery