Laings jewellers reopens with new campaign focused on sustainability

Laings the jewellers, leading stockists of engagement rings and wedding jewellery, has launched a fresh new summer campaign focused on sustainability as they re-open their stores in Southampton and across the UK.

Taking inspiration from the 'promise of forever' that a diamond represents, the company is looking at how they can commit to a more sustainable future. Their contemporary summer campaign has been launched to mark the changing of the seasons and to celebrate the re-opening of their stores in Southampton's Westquay Shopping Centre and across the country.

Showcasing a sparkling selection of diamond jewellery, the luxury jewellers has been enthused by what the gemstones symbolise, prompting the in-house team to develop the campaign with an important message. Inspired by their seasonal photo shoot of blossoming flowers, the window campaign provided the opportunity for the company to further its commitment to move towards a more sustainable way of working.

The campaign features thousands of flowers, all made from 100 per cent recycled paper with heart-shaped petals. The canopies of flowers and climbing display was designed to represent the magic of nature and the power of the planet with the focus on a more sustainable future. Head of marketing Sally Alobaidi explains, "Sustainability is a topic that is important to Laings. The everlasting nature of diamonds motivated us to look at our summer promotion from a different angle. I am incredibly proud of the team for creating a modern and contemporary campaign that invests in our planet.

"Many of our materials, including our catalogues and receipt wallets, are already made from 100 per cent recycled material. We want to take this to the next level, and over the coming year we will be building a plan to ensure that we are using recyclable materials as much as possible, as well as working on other projects to promote sustainability."

With an array of classic diamond pieces, from earrings to pendants, Laings is a destination store for newlyweds-to-be in search of engagement rings and jewellery for the big day and beyond.