BMW has launched three fragrances

BMW’s passion for performance and precision now extends beyond the road with the launch of the BMW M Fragrance Collection. Comprising three Eau de Toilettes, 1972, 1985, and 2025, each scent reflects a milestone in BMW’s history. Crafted by perfumers Frank Voelkl and Alexandra Monet, the fragrances combine citrus, woody, and aromatic accords to capture the spirit of innovation, agility, and boldness. Housed in bottles reflecting the iconic M stripes, the collection brings Motorsport DNA to everyday life.

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