Pandora unveils new Oxford Street West store

Pandora is expanding its presence in London today with the opening of Pandora Oxford Street West, its fourth store on the city's most famous shopping street. Located at 374 Oxford Street, W1C 1JR, the store opens today, March 26th, offering an exciting new destination for customers to explore Pandora's full jewellery collections, including its Lab-Grown Diamonds collection and engraving services.

Pandora Oxford Street West was designed with the clear mission to enhance the brand's visibility on one of the world's busiest shopping streets. While it is the fourth Pandora location on Oxford Street, it introduces a bold, custom store typology – the first of its kind in London.

The store features Pandora's first fully tiled façade, with striking entrance and window portals that maximise transparency, product display, and marketing visibility. Inside, the layout has been specifically designed to showcase Pandora's elevated collections, such as Lab-Grown Diamonds, while allowing for seamless client circulation, creating a fluid and immersive experience from the outside in.

"With Pandora Oxford Street West, we set out to create more than just a normal store – we wanted to deliver a powerful statement for the brand," said Sarah Chenery, marketing director at Pandora UK. "The façade was designed to provide real stopping power, while also inviting passers-by into the world of Pandora. Every detail of the store is intended to connect with clients in a meaningful and memorable way. We achieved this by carefully balancing architectural design, brand storytelling, and product visibility to create an experience that truly reflects Pandora."

To celebrate the launch, the first 50 My Pandora members who visit the store on opening day will receive a £50 Pandora voucher and a special, pre-engraved London skyline charm. The charm, a unique tribute to the city's iconic landmarks, was designed by a Pandora retail team member, adding a local touch to this exclusive giveaway.

The celebrations continue on Friday 28th and Saturday 29th March, when renowned fashion illustrator Angelica Roselyn will be in-store from 11 AM to 7 PM, offering live gift box illustrations for customers, adding a personalised finishing touch to their purchases.

Store details
Location: 374 Oxford Street, London, W1C 1JR
Opening hours: Monday – Saturday 10 AM – 8 PM, Sunday 12 PM – 6 PM
https://uk.pandora.net/en