Happy birthday to boutique's first year in business

A big CWM high five to Dorset's Sarah Jane Bridal.

Despite the recent tough times, owner Sarah Pardey has realised her dream of having her own bridal boutique and has celebrated the first anniversary of her new venture.

Her love of all things bridal stems from 20 years' experience in the world of bridal hair and make-up. "I've always had an interest in wedding gowns and anything pretty, so when the opportunity arose to take over the shop it seemed like the perfect progression for me. I knew as soon as I stepped into the boutique that I wanted to do it," she explains.

"During lockdown it was very challenging but I kept myself busy creating a strong presence on social media, liaising with my suppliers, creating eye-catching window displays and keeping in regular contact with my brides."

She's put her own personal stamp on the boutique and given it a complete makeover to create a luxurious and relaxing feel. The extensive range of bridal, bridesmaid and flowergirl dresses and accessories have all been hand-picked for their individuality and wow-factor and to suit all styles and budgets.

To mark her successful first-year anniversary, Sarah has also taken on two new designers Allure Romance by Allure Bridals and Ellis Bridals offering refreshing and exciting gowns for the modern contemporary bride.

"The new labels are due to arrive early this year (2022) and I can't wait to show them off to our brides as I know they will love them as much as me," adds Sarah.

To find out more visitwww.facebook.com/sarahjanebridalboutique