Happy birthday to boutique's first year in business

front of bridal boutique shop wth dresses in the window and grey and pink sign

A big CWM high five to Dorset's Sarah Jane Bridal.

Despite the recent tough times, owner Sarah Pardey has realised her dream of having her own bridal boutique and has celebrated the first anniversary of her new venture.

Her love of all things bridal stems from 20 years' experience in the world of bridal hair and make-up. "I've always had an interest in wedding gowns and anything pretty, so when the opportunity arose to take over the shop it seemed like the perfect progression for me. I knew as soon as I stepped into the boutique that I wanted to do it," she explains.

"During lockdown it was very challenging but I kept myself busy creating a strong presence on social media, liaising with my suppliers, creating eye-catching window displays and keeping in regular contact with my brides."

She's put her own personal stamp on the boutique and given it a complete makeover to create a luxurious and relaxing feel. The extensive range of bridal, bridesmaid and flowergirl dresses and accessories have all been hand-picked for their individuality and wow-factor and to suit all styles and budgets.

To mark her successful first-year anniversary, Sarah has also taken on two new designers Allure Romance by Allure Bridals and Ellis Bridals offering refreshing and exciting gowns for the modern contemporary bride.

"The new labels are due to arrive early this year (2022) and I can't wait to show them off to our brides as I know they will love them as much as me," adds Sarah.

To find out more visitwww.facebook.com/sarahjanebridalboutique

Back to previous page

You may also be interested in

New app launches to simplify one of marriage’s biggest admin headaches

New app launches to simplify one of marriage’s biggest admin headaches

Changing your name after marriage can mean updating details with countless organisations, from banks and subscriptions to official documents and employers. New app Name Change Navigator aims to make the process easier, guiding newlyweds through each step from one platform. Founded by Rebecca Dainton, Head of Product at Flutter UK & Ireland, the app was created to reduce the stress and mental load associated with name changes. It supports a range of naming journeys, including traditional surname changes, double-barrelling, blended surnames and other choices following marriage, civil partnership, divorce or personal identity changes. The launch comes as younger generations increasingly rethink traditional naming conventions, with technology offering a more streamlined approach to this often-overlooked part of newlywed life.

READ ARTICLE

Brits are swapping the 'big day' for the 'right day' as searches for intimate wedding venues soar

Brits are swapping the 'big day' for the 'right day' as searches for intimate wedding venues soar

Couples are increasingly choosing quality time over large guest lists, with new search data revealing a growing demand for intimate weddings and stylish registry office ceremonies. According to Google search data analysed by Suit Direct, searches for "small intimate wedding venues near me" have increased by 86% year-on-year, while interest in "micro wedding packages" has risen 23% over the past three months, suggesting more couples are opting for meaningful celebrations that prioritise the experience over extravagance. For many, the legal ceremony is no longer just the paperwork before the "real" wedding. Instead, couples are dressing for the occasion, hiring photographers and celebrating afterwards with an intimate meal or party, proving you don't need a 200-person guest list to make the day feel special.

READ ARTICLE

Expert at Cake Box, shares 2026 wedding trends

Expert at Cake Box, shares 2026 wedding trends

Weddings may be rooted in tradition, but 2026 is seeing couples put their own spin on the big day. From reimagined wedding cakes to more personal, less conventional celebrations, today's couples are increasingly choosing what feels meaningful to them rather than simply following the rules. To explore how wedding traditions are evolving, Okay Rahman, Head of Product and in-house cake expert at Cake Box, shares their insight into the biggest wedding trends of 2026 — and how couples are putting a fresh, modern twist on some of the most-loved elements of the day. He said... "We're seeing that wedding cakes are becoming much more personal in 2026. The traditional tiered cake certainly hasn't disappeared, but couples are feeling less tied to the idea that a wedding cake has to look or taste a certain way. These days, it's being treated as another part of the styling of the day, so the design reflects the couple, the venue and the overall feel of the wedding.

READ ARTICLE

Are Brits risking their finances by avoiding the pre-wedding money talk?

Are Brits risking their finances by avoiding the pre-wedding money talk?

For many couples, talking about money can feel far less romantic than talking about the wedding itself. But as more Brits prepare to tie the knot — and with stronger legal rights on the horizon for unmarried couples — new research suggests we may be leaving some important financial conversations until it's too late. From avoiding money talk on first dates to steering clear of prenups, the findings reveal a nation surprisingly reluctant to discuss how to protect their finances, even when differences over money are already putting relationships under strain. Two thirds of Brits (66%) say they would not get a prenuptial agreement before marriage (48%) or have already opted against one (17%) - compared to 42% in both France and Spain. New findings from Europe's second largest neobank, bunq, reveal that Brits are markedly more resistant to prenuptial agreements than their continental neighbours – despite Britain's reputation as the less romantic nation.

READ ARTICLE

Follow Your Hampshire & Dorset Wedding Magazine on Facebook

VISIT SITE

Submit your wedding to be featured in Your Hampshire & Dorset Wedding Magazine

VISIT SITE

Subscribe to Your Hampshire & Dorset Wedding Magazine for free

VISIT SITE

Follow Your Hampshire & Dorset Wedding Magazine on Instagram

VISIT SITE