Passport to K-Beauty

easyJet has announced the launch of a brand new Korean beauty box now available onboard, becoming the first airline in the UK and Europe to offer a bespoke, multi-brand K-beauty product created exclusively for its customers. Developed in partnership with Luneia Brands and now available on easyJet flights, the 'Passport to K-Beauty' box brings together a curated edit of some of the most sought after Korean skincare brands and products giving passengers a unique opportunity to indulge in self care at 30000 ft and beyond.

The set offers a complete six-step routine, including a mask, cleanser, toner, serum, cream and as all skincare enthusiasts know, every routine ends with SPF, especially important whilst travelling. The bespoke box includes a range of hero products from leading Korean brands including Beauty of Joseon, Skin1004, Thank you Farmer and Axis-Y , all cased in a waterproof cosmetics bag to keep products travel friendly and beach ready.

With a retail value of £76, the beauty box is available onboard for just £44, giving easyJet customers the opportunity to discover one of the world's fastest growing beauty trends in a convenient set.

The airline already offers k-beauty products across their 'CAFE SHOP' onboard range, including the viral Biodance Bio Collagen Real Deep Mask, which has been a best seller onboard flights since its launch and demonstrates the growing popularity of the trend and led to the development of easyJet's k-beauty box with Luneia brands.
 

Kbeauty has rapidly evolved into a global phenomenon, In the UK alone it is one of the most influential forces shaping beauty purchasing, with sales growing fivefold year on year, with one Korean skincare product selling every 11 seconds at Boots*.

Ingredient-led formulas, friendly price points and transparent labelling are the key reasons British shoppers keep coming back and in 2026 high street retailers are looking to expand their K-beauty UK ranges, with easyJet the first European airline to offer a bespoke K-beauty set.

The launch highlights the scale and strength of easyJet’s total inflight retail operation, comparing in size to leading high street UK retailers such as Space NK, while being significantly larger than The Body Shop’s UK retail market.

* Data sourced from the Boots 2026 Beauty and Wellness Trends Report, March 2026