Famed luxury diamond house Royal Asscher creates exclusive bridal collection just for Beaverbrooks

Royal Asscher has launched a new bridal collection in the United Kingdom exclusively for high street jeweller Beaverbrooks. The collection features the house's three fancy shaped patent-protected diamond cuts; the Royal Asscher® Cut, the Royal Asscher® Oval Cut and the Royal Asscher® Cushion Cut.

The Royal Asscher collection for Beaverbrooks features 18 rings of modern feminine design, elegantly sculptured to reveal surprise details. Each piece a rare marriage of technique and imagination where the central diamond blazes with fire and light as the star of the show. The collection is available in five stores – Lakeside - Thurrock, Westfield - Stratford City, Bluewater, Trafford Centre and Meadowhall, it can also be shopped online at www.beaverbrooks.co.uk, with pieces priced between £995 to £13,250.

Offering British fans of this elusive and exclusive Dutch brand access to their diamonds and bridal collections like never before. Royal Asscher specializes in fancy shape diamonds – taking popular shapes and developing master proportions and parameters, their patents guarantee cutting to an unrivalled consistency. Every Royal Asscher diamond is laser inscribed and accompanied by an authenticity certificate and serial code from the House.

Lorna Haddon, head of diamonds and jewellery at Beaverbrooks, said: "We're delighted to welcome Royal Asscher to our portfolio, which like Beaverbrooks, is a family owned business that shares the same values and passion for diamonds as we do. We've been meticulous in our diamond selection for 100 years and are confident that Royal Asscher's stunning bridal collection that has been created exclusively for Beaverbrooks will complement our luxury diamond offering, aligning with our reputation for exceptional products."

Lita Asscher, Managing Director, Royal Asscher said: "Being able to see Royal Asscher diamonds and collections in such a prominent and beloved store such as Beaverbrooks is a dream come true for the Royal Asscher team. Through this collection brand fans in the UK are now able to explore our diamonds and jewellery like never before and see the visual differences in beauty offered by Royal Asscher and experience the wisdom and hospitality of Beaverbrooks staff in all five stores." 

The Beaverbrooks collection represents combined diamond and jewellery expertise of over 265 years. Still family owned, this year Beaverbrooks is celebrating a century of success as one of the high streets most beloved jewellers. Royal Asscher are now in their 165th year. At heart, the Royal Asscher collection for Beaverbrooks represents two family businesses creating and delivering beautiful diamonds and jewellery as tokens of everlasting love, joy and commitment.