C the difference

powder bottle on the sand and water at a beach

It's important that we know our skincare ABCs when looking for ingredients to add to our routines. For example, vitamin C is enjoying its moment in the sun, and for good reason as it works to revitalise, boost and brighten dull skin, working its magic to accelerate the production of both collagen and elastin, protect against sun damage and signs of ageing, treat uneven skin tone and repair and rejuvenate to keep the skin hydrated, plump and firm.

Skin Proud has your vitamin C skincare saviour at the ready in the shape of its Glow Dust Exfoliating Powder Cleanser. A gentle water activated micro exfoliating cleansing powder, it contains the skin-loving dream team of vitamin C, E and ferulic acid. Ideal for all skin types, it can be used in your AM routine, two to three times a week.

£17, www.iamproud.com

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