Ethical and eco-credentials are an increasingly important factor when it comes to finding the one, reports Laura Ward, owner of Hampshire bridal boutique Brides of Winchester.
She says, "There's been a phenomenal response to recent demands for more ethical consideration in the fashion industry and this is a clarion call that we will hear louder than ever in 2020 when it comes to bridalwear. Every day we welcome brides to our boutique who want to know the heritage of their dress, where it's made and by who.
"The same brides want the best that fashion has to offer on their big day. Step right up British and European designers whose eye for great design and quality fabrics sit happily alongside a lower carbon footprint and ethical working standards. Soft romantic styles that swish and move are as popular as ever while contemporary brides are wanting dresses with structure and clean lines. It's a designer's heaven with everything to play for in the coming year."
(Dress: Sassi Holford India)